Transcript
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Saturday night, January 23, 1999.
Reserve Major General Yitzhak Mordechai
is still the Minister of Defense of the
State of Israel. For weeks, senior
Likud figures have been talking about
the possibility that he might leave
Netanyahu and join a new center party,
but Mordechai has not yet announced his
decision. Netanyahu decides to decide
for him and sends him a dismissal
letter.
That your personal ambition is stronger
than any other consideration, therefore
our paths must part. We declare with
pride. The government, the dramatic and
defining events that shaped Israeli
politics. Host: Israel Yoskovitch.
A short time later, Yitzhak Mordechai
appears in a live broadcast on Channel
2. He looks shocked, breathing hard
from a storm of emotions, and is
especially agitated. He calls the Prime
Minister a petty politician, talks
about the fact that he did not intend
to leave the Likud, and promises that
he will announce his decision in a
short time. Less than three months
later, the two would sit across from
each other, and Yitzhak Mordechai would
settle scores with Benjamin Netanyahu
in front of the entire nation.
Shamir, who was Prime Minister and head
of the Likud, told him: "Go away, you
angel of sabotage." From his
perspective, this was not just a
dismissal from a position; it was a
public political humiliation. He was
still Minister of Defense, still a
member of the Likud, and had not yet
announced his departure. Netanyahu
presented him as someone who had
already betrayed the camp, and
Mordechai, for his part, left the event
angry and hurt. But also free to
compete against Benjamin Netanyahu and
use everything he knows about him from
the years he worked by his side.
Netanyahu sent me a letter tonight full
of lies, smears, and inanities that
befit a petty politician.
Itzik Mordechai didn't actually plan to
resign or run away from the Likud. He
was simply testing the waters and was
afraid. But Netanyahu, as always
throughout the years, whenever
something seemed a certain way to him,
when he feared something, he
immediately made decisions. That's how
it was with Gideon Sa'ar, with Reuven
Rivlin, with Avigdor Liberman, with
Moshe Kahlon, with a long line of other
people who could have been an
inseparable part of his party and are
today standing and competing against
him for one reason only: because he
feared, because he was told. At that
moment he lost them, but he also lost
their electorate. Within days,
Mordechai joined the Center Party. At
the head of the party now stood four
very well-known people: former Chief of
Staff Amnon Lipkin-Shahak, Dan Meridor,
and Roni Milo. Later, Uri Savir, Dalia
Rabin, David Magen, Hagai Merom, Nissim
Zvili, and others also joined. The idea
was to establish an alternative that
wasn't Likud but also wasn't the Labor
Party, and to attract voters who were
fed up with Netanyahu but also afraid
to vote for Ehud Barak. It looked
promising. The polls gave the Center
Party a double-digit number of mandates
and presented Mordechai as a candidate
who could force a second round. And the
moment the elections became a battle of
"for or against Netanyahu," many of the
center's voters began moving to Barak.
By the way, a similar situation we are
in these very days. Here comes the
truth. It happened on April 13, 1999,
on Nissim Mishal's program on Channel 2
at the Herzliya studios.
It's been a long time since you shook
hands. The three main candidates were
invited. Netanyahu and Mordechai chose
to attend. Ehud Barak decides not to
show up; an empty chair was
intentionally placed in the studio in
the spot meant for him. This chair was
supposed to be Netanyahu's weapon. His
campaign staff prepared him to attack
Barak, to claim that he was running
away from a debate, and to turn the
evening into a story. About the
candidate who didn't dare to come.
Netanyahu himself said at the beginning
of the broadcast that the most powerful
thing in the studio was, in his view,
the empty chair.
The most powerful thing in this debate
is that this chair is empty. Barak was
absent.
Mordechai was supposed to sit beside
him, but the truth is the real target
was Barak. Mordechai and his people
realized this beforehand. His advisor,
Eyal Arad, later recounted that their
goal from the start was to disrupt
Netanyahu’s flow of messages and make
him respond to Mordechai, shaking his
stability. That is indeed what happened
. It cannot be determined that Arad
scripted the exact phrase "look me in
the eyes" in advance. What can be
determined is that this was the
strategy and Mordechai executed it with
that phrase.
Look me in the eyes.
I will not give up on the security
issues.
Wait. What does that mean? Look me in
the eyes.
He knows.
Mordechai opened with a direct attack.
He told Netanyahu that the elections
were moved up because he failed, and
mentioned the people who left him and
turned against him: Dan Meridor, David
Levy, Benny Begin, and others. This was
no longer a normal debate between
candidates; it was a personal settling
of scores between a Prime Minister and
his minister. And then comes the
argument about Syria and the Golan
Heights. Here one must understand what
lies behind Mordechai’s phrase: "Look
me in the eyes." Netanyahu was elected
in 1996; he presents a firm stance
against a withdrawal from the Golan, as
part of his government's basic
guidelines. And when Yitzhak Mordechai
says to Netanyahu, "Bibi, look me in
the eyes," he is not talking in general
terms.
When you said to him, "Look in the eyes
, look me in the eyes." Meaning, was
there something in the negotiations
with the Syrians that was missed?
You lost the willingness to reach a
permanent settlement. That is exactly
where the debate was. And when Yitzhak
Mordechai says that, Netanyahu is
shaken. Netanyahu loses his composure.
He had planned to talk only to the
empty chair of his rival, Barak. And
suddenly, Mordechai comes at him and
hits him with something he didn't plan
for and wasn't prepared for.
Ariel Sharon said about you that you
endanger the State of Israel; he
doesn't believe a word you say. Shamir,
who was Prime Minister and head of
Likud, called you an "angel of sabotage
." Ze'ev Binyamin Begin says you win
and Likud loses. Do you remember what
Limor Livnat said? That this leadership
needs to be replaced. What did they say
? Your good friends—that Bibi won,
the Likud lost.
And when Benjamin Netanyahu leaves the
studio, he says one sentence to his
people: "I made a mistake by coming."
Since then, he hasn't returned to
debates—not with Benny Gantz, not
with Bougie Herzog, not with Shelly
Yachimovich, not with Gadi Eizenkot.
Now, Yitzhak Mordechai’s scar hurt
him deeply, but at the moment of truth,
at the ballot box, the real results:
Yitzhak Mordechai, his party only
receives six seats. The public, in the
end, didn't run to Mordechai as
everyone expected, as everyone thought.
Those who oppose Netanyahu go to the
opponent, Barak. Ah, Barak wins in a
truly dramatic, unusual way, unplanned,
unforeseen.
This is the dawn of a new day. In
retrospect, even though Yitzhak
Mordechai himself was not elected prime
minister—on the contrary, he received
six mandates and later resigned from
the Knesset due to various
investigations and criminal suspicions.
The one who benefited from that
confrontation, from that embarrassment
of Benjamin Netanyahu, was the one who
was not there, the one who was absent
from the studio: Ehud Barak. Ehud Barak
beats Benjamin Netanyahu by an
extraordinary, dramatic margin. He
defeats him, only for him to lose a
year and a half later by an equally
dramatic margin to Ariel Sharon of the
Likud. Many things, many lessons—both
the campaigners and the strategists,
but especially the candidates—learned
from that confrontation and the debacle
for Netanyahu. They learned that just
because of your rhetorical ability and
because you are a media virtuoso, it
does not mean that you will certainly
win the confrontations. They learned
that confrontations are not always—
the way you enter them is how you exit
them. But they also learned the most
important lesson of all: you can be a
drab candidate, a candidate who is
truly uncharismatic by all means, but
if you are facing a candidate with
virtuoso skills who is not prepared
properly, if you shock him, if you
surprise him, if you come at him with
things he is not prepared for—that is
exactly where you can take him down and
that is exactly where an election
campaign can be decided.