How this 18-year old turned $100 into a jewelry brand worth MILLIONS

Adina Eden Mizrahi was 18 when she took $100 and sold her first piece of jewelry. 11 years later, Adina Eden is a multi-million dollar brand, sold in every major department store and worn by millions of people around the world. Pitch your business idea today: https://pitch-place.com Ride of a Lifetime by Bog Iger: https://a.co/d/gVIkx9g Finding Me by Viola Davis: https://a.co/d/dVer28c Tuesdays with Morrie by Mitch Albom: https://a.co/d/cj8FzjN Follow Adina on social media: https://www.instagram.com/adinaeden_ https://www.instagram.com/itsadinaeden/ https://www.adinaeden.com Check out Lori Kassin on Momentum: https://youtu.be/Y7mPbcXHchY?si=YM0W6cDJJuinu5vC __ (0:00) Coming up… (2:57) Where it all began (4:25) Early motivations to make money (6:46) Starting Adina’s Jewels at 18 (9:42) Starting with $100 (12:36) Expanding into e-commerce out of her parents’ basement (15:11) “I wasn’t meant to be a follower” (17:41) Bringing on her brother Meyer as a partner (21:23) Expanding into new frontiers with her brother (24:52) What it’s like running a business in college (27:49) Hiring her 1st employee and relinquishing control (31:38) How influencer marketing exploded the business (33:46) Madison Beer tagging them on Instagram (36:11) Professionalizing the company (40:15) Breaking into EVERY major retail chain (41:26) The email from Nordstrom that changed the game (45:22) Expanding the team (47:31) Opening up a physical retail location (50:04) “You should be failing right now” (52:26) Growing pains of expanding too quickly (56:04) Innovate or die (57:30) Getting listed on Forbes 30 Under 30 (1:02:58) Just start (1:06:23) The #1 mistake early founders make (1:09:34) Balancing parenthood and professionalism as a woman (1:12:56) Why Adina gives back (1:17:10) Adina’s experience with infertility (1:19:22) Do you have to choose between doing well and doing good? (1:20:24) Favorite books (1:21:49) Worst advice you’ve ever received? (1:22:39) If you had to start all over again, where would you start? (1:24:32) Momentum Moment (1:26:37) Closing thoughts (1:27:57) Outro