Leaving NY for Cleveland: Why Aaron Lichtenstein Bet Big on Wound Care—and Won
Why would a successful New York accountant walk away from the Big Four to move to Cleveland, Ohio—and dive into wound care? In this episode, Aaron Lichtenstein shares the bold move that changed his life. Discover how Aaron the left world of accounting and joined a family-run healthcare business, and grew it into a national player—serving over 1,800 nursing homes with cutting-edge wound healing technology. From trade show tactics and sales strategies to viral LinkedIn hotel reviews, Aaron brings real talk, humor, and powerful insights. Topics covered: • Building a healthcare company from the ground up • Trade shows, sales tips, and making wound care “sexy” • LinkedIn branding, personal content, and hotel reviews • Life lessons, growth mindset, and what it means to be a “nice guy” 👉 Don’t miss this inspiring, hilarious, and wildly relatable conversation. 💬 Comments? Questions? Leave them below, and we’ll get to them. 00:00 Growing Up in New York and Cleveland 00:29 Welcome to the None of Your Business Podcast 00:52 Introducing Aaron Lichtenstein via ChatGPT 02:45 Aaron's Journey from Accounting to Wound Care 06:15 The Evolution of Wound Healing Technology 12:03 The Importance of Wound Care in Healthcare 15:12 The Role of Education in Medical Sales 25:31 The Story Behind Hotel and Office Reviews 30:17 Living in Cleveland: Pros and Cons 31:03 Journey to Cleveland: A Personal Story 31:52 Challenges and Benefits of Moving 32:58 Raising a Family in Cleveland 33:43 The Real Estate Market and Taxes 35:50 Hotel Reviews and LinkedIn Tips 37:46 The Power of Social Media and Branding 38:33 Shark Tank Success Stories 42:47 The Importance of Being Nice 52:46 Networking and Building Relationships 57:10 Final Thoughts and Farewell The None of Your Business Podcast The Nations #___ Podcast Join us for unfiltered conversations, candid interviews, and honest takes on the topics no one else is talking about. Whether you’re looking for laughs, deep discussions, or fresh perspectives, we dive into everything from pop culture and current events to personal stories and behind-the-scenes insights. New episodes drop regularly—subscribe and hit the bell so you never miss a beat! 📺 Watch the full episode here: 🟢Spotify https://open.spotify.com/show/7s7CLBe5dco2WCpdhjRBpz?si=0132075f602d4e3d&nd=1&dlsi=c5e7d8e89fd5481a 🍎Apple https://podcasts.apple.com/us/podcast/none-of-your-business-podcast/id1747970256 Instagram https://www.instagram.com/noneofyourbpod/ https://www.tiktok.com/@noneofyourbpod https://x.com/noneofyourbpod https://www.facebook.com/profile.php?id=61563856914096