“There is no greater mitzvah than redeeming captives” - Rambam

More than 100 hostages are still being held captive in Gaza, as the world remains silent. While people go about their everyday lives, the families of the hostages are unable to move on until their loved ones are returned home where they belong. Out of the thousands of people passing our Times Square billboard on a daily basis, how many will join us in partaking in the mitzvah of redeeming captives by sharing their stories, praying for their safety, and advocating for their release, and how many will remain silent? Help the hostages. Help their families. Do NOT remain silent. #bringthemhomenow #bringthemhome #dontstaysilent #speakupnow