The Marketing Genius Behind Crack N' Up and EIE | Michael Harary | S1 E1

Welcome to Momentum, the podcast where we sit down with visionaries and business leaders in order to empower our next generation. Our first guest is Michael Harary, founder of snack company sensation Crack N’ Up Crackers and nonprofit organization Enough is Enough. We discuss how Michael conceived the ideas for his two ventures and the challenges he was forced to solve along the way. Michael highlights the importance of brand-building, community, and getting started early. He gives his advice to aspiring founders and we close with his Momentum Moment. Enjoy! 🎙️ Momentum is a podcast dedicated to inspiring and empowering the next generation of entrepreneurs and community leaders. Each episode features in-depth conversations with successful individuals from various industries, who share their stories, challenges, and advice to help you on your journey to success. Whether you're young or old, starting out or looking to grow, Momentum provides valuable insights and inspiration to help you build your path forward. We release a new episode every other Friday and tons of clips on our Instagram account. Be sure to subscribe! ⁠Follow us on Instagram⁠: https://instagram.com/momentumpodcast_ ⁠Subscribe on Spotify⁠: https://open.spotify.com/show/1jOPoArXfY3OU5uv4BpA3h?si=714ee022d7b54662 (00:00) Intro (01:03) Overview of Michael’s initiatives (03:42) The importance of building community in business (06:09) Starting with an imperfect product (09:45) The story behind Crack N' Up Crackers (14:36) Marketing creativity and community engagement (21:52) The role of improv in marketing (26:04) Advice for young entrepreneurs (29:12) The origin and impact of Enough is Enough (36:00) Responding to campus anti-Semitism (42:26) How to get involved with Enough is Enough (44:33) Momentum Moments (47:55) Closing remarks