How This Couple Built a Promo Empire From Just One Mug

In this episode, meet Cheryl and Sammy Lasker—co-founders of Rush King Promotions and the ultimate business power couple. With over two decades of building a thriving promotional products empire, they share their incredible story of teamwork, tenacity, and trust. From turning down a suspicious call from the Bank of Nigeria (that turned out to be legit!) to navigating personal loss during COVID-19, this conversation is packed with raw honesty, real business lessons, and unforgettable moments. Find out how they turned a small mug order into a major corporate account and why every customer counts—no matter the size. Learn what it takes to work with your spouse without losing your mind, how they’ve kept their business fresh and resilient, and the behind-the-scenes of Rush King Promotions' biggest wins (and wildest stories). 🔔 Don’t forget to LIKE, SUBSCRIBE, and hit the bell for more behind-the-scenes stories from successful entrepreneurs. 00:00 Introduction and Initial Banter 00:32 Meet the Power Couple: Sammy and Cheryl 01:16 The Dynamics of Business Partnerships 01:58 Balancing Personal and Professional Lives 05:59 The Rushing Promotions Story 06:28 Challenges and Unique Projects 07:17 Remote Work and Team Dynamics 13:15 The Bank of Nigeria Story 18:44 Unexpected Encounters on a Flight 19:53 Nursing Home Essentials 20:55 Balancing Business and Consumer Sales 21:36 Challenging Customers and Surprising Outcomes 28:13 Navigating COVID-19 Challenges 37:04 Reflecting on Business and Personal Growth